What Do Digital Growth Strategists Do?
Digital growth strategists help align a company’s digital assets and capabilities with its growth objectives. They do this by understanding the company’s current offerings and mapping them onto a digital growth strategy. As part of the digital growth agenda, digital growth experts help companies modernize their core commercial processes, reimagine the customer journey, tap into disruptive channels, and build next-generation products.
Digital growth strategists also develop a digital transformation roadmap that identifies core capabilities that can enhance competitiveness and drive growth through digital transformation. They also contribute to the digital transformation process by helping establish innovation hubs, digital-first product lines, innovation sprints, and a corporate culture of innovation. By working with digital growth consultants, companies are better able to capitalize on promising digital growth opportunities while avoiding premature investments that lead nowhere.
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