Marketing & Sales

Public Relations

Public relations campaigns aim to improve, protect and disseminate the image of your company as a whole. While tied to marketing in general, public relations campaigns tend not to focus on promoting a company’s products like a traditional marketing campaign would. Instead a public relations campaign supplies targeted information that increases competitiveness across all markets, as well as enhances relationships with one or more stakeholder groups.

Effective public relations programs build brand quality and awareness and promote the general success and expansion of your company.

Simply promoting individual products through traditional marketing and then letting the success of those efforts organically develop into effective branding for your company as a whole is an inadequate approach in today’s highly competitive market.

Companies that develop a separate yet aligned public relations strategy can craft an overarching story about their company that enhances the effectiveness of all your marketing campaigns. Separate yet aligned public relations and marketing strategies are mutually-reinforcing and offer strong synergies in terms of building the awareness and reputation of your brand.

Let a Consultport consultant guide your public relations strategy so that your company can reap all the benefits that it has to offer.

  • Public Relations Strategy: Your company’s public relations strategy should be separate from yet aligned to both your corporate and marketing strategies. More than that, your public relations strategy should offer overarching brand messaging that all your marketing campaigns operate under. A public relations consultant is ideal for developing this critical element of your company’s overall marketing efforts.
  • Media and Content Management: Not only do your public relations programs need to develop compelling content aligned with your overall public relations strategy, but this content needs to be placed with the right media and managed to ensure maximum exposure and effectiveness. A consultant can develop effective content that will target specific mediums, such as market platforms and business news channels.
  • Social Media and Viral Messaging: An effective social media presence is essential in the competition for consumer attention in the digital age. Social media platforms are extremely popular and they blend well with highly influential mediums for your messaging, such as word of mouth and friend networks. Messaging can even be designed to maximize its potential for viral transmission, which is one of the most effective and low-cost means of widespread dissemination. A public relations consultant will develop your presence on key social media platforms and manage your messaging for maximum impact.
  • Crisis Management: Many companies choose to use an outside public relations consultant to handle their crisis management scenarios. In a corporate crisis, every communication is of extreme importance to the future of your brand and your company’s reputation, which is why people want the absolute best public relations professionals at their side. A public relations consultant can also help design crisis prevention and crisis preparation capabilities, which will help to reduce or even avoid the potential damage from future issues.
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