Why Your Company Needs Digital Transformation
Have you ever heard of the term ‘digital transformation’ and wondered what it means? Well, you’re not the only one.
Chances are, you have already reaped the benefits of digital transformation but you don’t even remember it. It’s getting suspenseful now, isn’t it?
In this article, we’ll shed light on this very renowned term of the 21st century and explain why you need digital transformation in your business with some examples.
What Is Digital Transformation
So, what is digital transformation, and why should you care? Well, a lot of businesses still haven't incorporated digital transformation in their business because they don’t really understand what it is. Simply put, digital transformation is using technology to enhance businesses processes and customer experience. To understand this better, let’s discuss an example.
Nike, the famous sports gear retailer, used to sell its shoes only through retail outlets in the beginning. Now, customers can not only order their favorite shoes online, but they can also customize them using various graphic design options on the company’s website. Sneakerheads can now make their shoes look exactly the way they want by choosing the color, graphics, text, and even the material of shoes. That’s digital transformation!
Next time, if someone asks you, “what is digital transformation?” Give them this example to make sure they truly understand the potential of this digital technology. Boring definitions on the internet do not really convey the real power of digital transformation, but examples do.
Digital Transformation Success Factors
Now that you know what digital transformation is, let’s understand how to actually leverage it successfully. You see, creating a plan to digitize your business looks easy on paper, but it can be a lot more complicated in reality. Here are the important digital transformation success factors that determine whether you’ll be able to use digital technology in your company successfully or not:
- A strong vision and end goal: As a business, you must be very clear about why you want to digitalize your business. Don’t just do it just because everyone else is doing it too. Have a vision of where you want to take your company with the help of digital technology and work towards reaching it.
- A supportive company culture: Digital technology can change a business’s daily processes and operations. Some staff members may find it difficult to adjust to this change. That’s why, for digital transformation projects to succeed, you need to create a culture in which change and transformation are embraced, not feared.
- Digital transformation consultants: Out of all the digital transformation success factors mentioned in this article, this one is the most important one. Digital transformation is a complicated process and if you have never used it in your business before, you should certainly find a consultant who can help you reach your digital goals.
Why Your Company Needs Digital Transformation Right Now
Now that you are aware of the concept and know how to execute digital transformation projects successfully, let’s emphasize the importance of going digital.