Is Your Digital Consultant Capable?
Consulting has become a quite glamorous, idealized job, thanks to hotshot Hollywood movies and heightened interest around digitalization. Recently, weâve seen global digital consulting revenues almost double to $44 billion in a mere 18 months. But hereâs the catch: unlike engineers, architects, or even Airbnb hosts⌠anyone can claim to be a consultant.
How do you determine if your digital consultant can do the job?
Well, weâve compiled five key questions that will help you determine if your âdigital expertâ is capable of piloting your business through the rapidly changing waters of digitalization â without crashing the boat!
1. Experienced in Their Specialization
Digital consulting can be one of those blanket terms thatâs thrown over everything before you realize that you donât quite know what it involves. For example, letâs imagine that youâre in the retail industry right now and you want to add virtual reality features to your shop. NowâŚdigital consultants, just like theyâre not all experts, donât all come in one size.
The same digital consultant who excels at strategizing and brainstorming the âbig pictureâ goals of your VR project, simply wonât be the same as the one who analyses your VR pilot results and tells you what you need to do differently. The consultant you hire to make sure that your company adheres to digital regulations wonât be the one who works to stabilize your business after a merger. And goodness forbid you try and fit someone who works exclusively to develop company culture into the role of a blockchain expert â youâre more likely to end up with a cyborg project thatâs screwy and doesnât make sense!
Figure out what their specialization is right away. And, also give them the floor to describe their greatest successes. They may have one automatic answer cooked up for interviews, but probe a little deeper and ask about their smaller accomplishments as well.
Key question: What do you specialize in, and how have you succeeded in that field?
2. Knows Their Limitations
Remember that unlike other professions, if your digital consultant capsizes your virtual boat, you canât sue them for malpractice. In fact, you have to pay them for their time and effort. SoâŚselect one who knows what theyâre qualified to take on â and what theyâre not!
Yes, we just told you that your consultant should be competent and specialized. But often, the best consultants are also the ones who have worked as professionals long enough to have failed at some point. Once this happens, they start filtering, only taking on projects that they know they can handle. Then, they excel at delivering results.
Key question: What are your limitations, and do you have a set of criteria for which projects you decide to take on?
3. Possesses a Track Record of Professional Conduct
Although this may not be popular at first, you should find someone who can clearly define what they need from you and draw their boundaries. Yep â this means that they probably wonât take on extra work that falls outside their contract or acquiesce to all your demands. Before you protest, however, think: would you rather have a digital consultant who scurries to do everything that you ask, or who does what they deem necessary extremely well?
Even Steve Jobs would rather choose excellence over agreeability. From a talk that Greg McKeown recently gave at Google:
ââŚ[Steve Jobs] was trying to find a logo. And so he found one of the best people in the business, Paul Rand, who designed ABCâs logo, Bloomingdaleâs, and a bunch of othersâŚand he says, look, what I need you to do is, I need you to bring me a bunch of options.â What did Rand do? Well, he told him no. He would only create one design:
âI will solve your problem for youâŚ.and you will pay me. And you donât have to use it, but you will pay me, and I will solve your problem for you.â Jobsâ response? According to McKeown, he later described Paul Rand as âthe ultimate professionalâ because [Rand] had thought through the client relationship more deeply than he had.
Key question: What do you expect from us, and what should we expect from you?
4. Leads and Collaborates with Purpose
Isnât it a little unsettling to imagine a consultant upending your business practices and systems with theoretical recommendations? If youâre reading this, you know that theoreticals, while attractive, donât work out perfectly in the real world. Thatâs why, in order for a consultant to do a damn good job at the helm, they need to understand your organisation, work with the people in it, and be ready to take full responsibility for his or her recommendations.
After all, employees will push back against new systems, stakeholders will complain that youâre taking the business in the wrong direction, and customers will question changes. So, while you should expect a digital consultant to come into a project with a âfountain of ideas,â you should also evaluate how equipped they are to make those ideas work practically. That means compromising, resolving conflicts, and collaborating.
Key question: How do you plan to involve our management, employees, and stakeholders while implementing your ideas?
5. Is HUNGRY for Cutting-Edge Knowledge
Unless you want to be stuck with a âdigital expertâ who just upgraded from MySpace to Facebook and just figured out that BlackBerry, AOL, and Mp3s are old news, you had better discover if this consultant is committed to constant learning. For example, consider blockchain technology. Bitcoin didnât exist until 2008, Ethereum didnât launch until 2015, and Cosmos didnât connect blockchains untilâŚ2019!
Digitalization moves FAST. Thatâs why Richard Branson believes that: "For a consultant to be successful in this quickly evolving world, he needs the ability to adapt frequently⌠[and possess] a zeal for lifelong learning."
Key question: How do you stay up-to-date on whatâs going on in your specialization, and what is one idea that youâre currently exploring?
Is Your Digital Consultant Actually Capable?
Checklist:
- Experienced in their specialization
- Knows their limitations
- Possesses a track record of professional conduct
- Leads and collaborates with purpose
- Is HUNGRY for cutting-edge knowledge
If youâre looking for help checking off this list, thatâs our specialty. We pair you with a Consultport strategy partner to clarify what you require for your project, find you a consultant who is highly qualified in that specialization, and send you a proposal within 48 hours. No matter which path you decide to take, remember: choose your digital consultants wisely!
