Marketing & Sales

Cross-Channel Marketing

Cross-channel marketing describes an approach to advertising that accounts for the many different platforms and devices that customers use to connect to the wider world in the digital age. Cross-channel marketing attempts to make a company’s presence ubiquitous, but unobtrusive, in the consumer’s daily digital life.

Cross-channel marketing ecompasses a much deeper philosophy than simply diversifying your company’s advertising mediums: it is about a revolution in how your company communicates with and cares for your customers.

Instead of simply repeating the same messages on different platforms, every communication is tailored for the right medium and the exact needs of your customer at that moment.

Smartphone notifications through a supported app, entertaining videos through targeted advertising on a third party platform, detailed emails through subscriptions and many more examples all combine to provide your customers with an organic sense of your brand as a part of their lives.

There are many Consultport consultants who are eager to join your crew and help your company to embrace the future with cross-channel marketing.

  • Gathering and Analysing Consumer Data: The personalised, detailed and targeted advertising of effective cross-channel marketing is based on the use of high-quality consumer data. A consultant can teach your company how to gather and analyse consumer data in the digital age – including the incorporation of appealing and unobtrusive touchpoints – which will allow you to run effective cross-channel marketing campaigns far into the future.
  • Cross-Channel Strategy: Your company’s cross-channel marketing campaign needs an overarching strategy that is appropriate for your product, your consumers and your targeted mediums. Every medium needs to convey an appropriate and complementary message that provides the customer with a seamless experience on their journey.
  • Cross-Channel Organisation: One of the main impediments to successful cross-channel marketing campaigns is the reliance on an older organisational model. Consultants understand how to break down the old silos of your department and reorganise it along lines that are more conducive to marketing in the digital age. Many companies also require additional worker and management training to prepare them for creating successful cross-channel marketing campaigns.
  • Marketing Campaign Analysis: Contemporary digital marketing is highly competitive. Consumers, the market and your company are all constantly changing to adapt to a fluid and flexible world. Effective cross-channel marketing requires regular campaign analysis to identify what is working and what is not, which allows you to enhance your approach and your content for future campaigns.
  • Content Development: Many companies are able to embrace the necessary structural changes to support cross-channel marketing, but find that they do not have the talent pool to create effective digital content for their campaigns. The content for cross-channel marketing campaigns requires a new perspective on advertising and a deep understanding of various digital mediums, which is why it is wise to have an experienced consultant on board to help your company design and implement your new digital content.
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Cross-Channel marketing, Cross-Channel Marketing

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