What Do Web Project Managers Do?
Web project managers arbitrate project resource requirements and priorities and determine what options to take to guarantee project success. They organize and streamline work between cross-functional teams like design, engineering, marketing, and customer success. As web project specialists, they understand and implement various technical best practice standards like prototyping, Agile, and user-centric design.
Web project managers are also web launch specialists, with extensive experience taking digital web projects from concept to live. They work closely with stakeholders in the product development, marketing, and sales departments to ensure that projects are completed according to specifications and meet customer expectations when launched. Beyond project completion, web project managers also participate in corrective maintenance (troubleshooting issues) and progressive maintenance (ongoing new-feature development).
Most In-Demand Services of Web Project Managers
Why Hire Web Project Managers?
Hiring web project managers introduces project orchestration skills to a project from as early as the specifications definition phase. As web project specialists often have extensive technical skills as well as management skills, they help coordinate the three levers of a web project – the customer or end-users, technical teams, and management or stakeholders. By hiring web project managers, a company ensures its web projects remain within the constraints of cost and time while reasonably meeting customer or end-user expectations.
Moreover, web project managers offer crucial insights and support in the following areas:
Align Technical Specifications with Customer Expectations
Web project managers act as a link between technical specifications and customer expectations. Through effective communication, they ensure technical teams create features that are aligned with customer needs. Similarly, web project managers liaise with customers to understand their needs and temper expectations to within what is technically feasible. Through their coordination efforts, they ensure resources are spent on high-impact activities while avoiding misaligned activities related to scope creep that may lead to wastage.
Implement and Champion Agile Methods
Web project managers are frequently chief proponents of Agile methodologies. They use their extensive knowledge of these work methods to help teams work more efficiently and productively to generate faster outcomes with higher success rates. Some web project managers have Scrum Master certifications, making them effective agile team leaders, so if the technical team already uses Agile, they fit right in and accelerate team results. On the other hand, if the technical team is not using Agile, they can help train and transition the team to Agile methods of working.
Highlight Project Performance Metrics
Web project specialists deliver insightful project performance metrics throughout the project. Using a mix of reporting tools and analytics, they generate, collate, and present vital data points like bug reports, product backlogs, resource utilization levels, technical team output, and code review metrics. From these insights, they also generate less technical business-centric reports that they present to management to provide a high-level view of project progress. As such, they play an essential role in enhancing project visibility at every stage of development.
Ensure Timely and Cost-effective Completion of Projects
Web project managers excel in their core mandate – ensuring project completion on-time and on-budget. Companies that hire them gain a granular view of project progress and can anticipate project challenges like budget and time overruns well in advance. By keeping all teams on track and ensuring they have the resources they need, web project managers play a crucial role in avoiding scope creep, resource overallocation or under allocation, staff turnover, and undefined customer expectations.
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Tips on How to Hire Web Project Managers
Selecting the right web project manager to work with requires a keen understanding of how their skills and experience match your web project needs. Although your selection panel will have deep expertise in general web project management, filtering factors like project size, technology stack, work methods (e.g., Agile), and target customers (e.g. consumer vs. enterprise) can help surface the best matches for your project. Keep in mind the best web project specialists often have strong technical skills to complement their project management skills.
When considering your web project managers’ panel, you can use the skills and capabilities outlined below as additional filtering options:
Autonomy and Self-Organization
The best web project managers use autonomous working and self-organization skills to maintain a clear view of project requirements and stay focused throughout the project. Leveraging autonomous working skills, they build upon their role to incorporate independent judgment and discretion on how to enhance their performance as well as the performance of their teams. Moreover, they use strong self-organization skills to ensure timely execution of various management functions like generating and presenting status reports, coordinating team check-ins, and performing ongoing resource requirement evaluations.
Web Project Experience
While general project management skills are useful, selecting a web project specialist with extensive project management expertise running web projects may prove pivotal to your project. Such knowledge and experience enable them to bring a web-centric perspective to your project, including applying web-specific project elements like User Experience Design and Data-driven Rapid Prototyping. Hiring web project management specialists with web project experience also ensures they have the background to communicate with and lead technical teams easily.
Technical Expertise in Relevant Tech Stack
The best web project managers bring complementary skills in the technology stacks employed in a company’s web project. Considering they will manage teams working with these tech stacks, they must have a strong background in these technologies. Moreover, this knowledge also proves useful in enabling them to advise both customers and management on what is possible with the chosen tech stacks. Through this understanding, they can help teams develop efficient work models, recommend additional resources (e.g. other coders) and accurately evaluate project performance based on known benchmarks of similar projects.
Proficiency in Project Management Tools
Considering most web projects rely on remote or dispersed teams, the best web project managers bring strong proficiency in deploying project management tools like time trackers, task managers, code repositories, knowledge bases and wikis, and quotation and invoicing tools. Selecting a web project specialist with high proficiency in these tools will ensure project teams work seamlessly across time zones and geographical locations. Through these tools, the web project specialist will also establish an audit trail that makes it easy to evaluate team performance.
Agile methodologies are today considered the golden standard of work methodologies, especially for technology projects. As such, companies should hire web project managers with broad experience working within an Agile environment. This experience can include having Agile certifications, experience working within an Agile environment, or Agile coaching experience. By hiring web project specialists with agile expertise, companies can ensure their teams employ Agile best practices at every stage of the project.
Collaborative Team Player
Top web project managers bring a collaborative team player mentality to web projects to ensure all members work cohesively and systematically. By championing collaboration, they help reduce friction among team members, resolve any conflict, mitigate divisive work habits, and ensure everyone on the team experiences a supportive work atmosphere. Hiring a web project manager with strong collaboration skills is especially crucial for projects with dispersed or remote teams, as they are the most prone to risk factors like mismatched work cultures, misaligned productivity, scheduling lapses, and lack of trust.