What Do Sales Funnel Optimization Consultants Do?
Aligning your sales and marketing efforts towards reaching sales KPIs is fundamental for securing more sales leads, closing more deals, and, ultimately, making more money. To do so, teams must leverage a solidified sales funnel which encompasses all parts of the customer journey and existing team workflow.
Sales funnel optimization specialists build out conversion-focused funnels, or optimize pre-defined purchase funnels to capture potential customers at the “awareness” stage and transition them into the “action” stage seamlessly.
Besides mastering acquisition channels, sales funnel consultants provide a data-driven approach, using analytical tools and marketing technology to better designate audience segments, goal set, and track campaign performance.
Most In-Demand Services of Sales Funnel Optimization Consultants
Why Hire Sales Funnel Optimization Consultants?
Companies hire sales funnel optimization specialists to evaluate each stage of the sales process, single out flaws, and implement improved practices.
Specialists can provide a detailed examination of the awareness, interest, desire, and action stages, uncovering gaps and opportunities that the sales team can build upon to convert more customers, at a lower cost.
Following the analysis, the sales funnel consultant will, then, develop a strategy tailored to boost customer engagement and retention. Additionally, sales funnel optimization consultants offer crucial insights and support in the following areas:
Map Marketing Efforts to Sales Cycles
Sales funnel optimization consultants are able to design marketing strategies that cohesively pair with the sales team of any company. They are able to, for instance, strategize the best pay-per-click advertising practices that the marketing team should carry out to, in conjunction, support the sales team’s prospecting efforts. Through creating a cross-functional approach to selling, they empower customer-facing teams to avoid duplicate work, maximize existing sales assets, and generate a better overall ROI.
Automate Audience Segmentation
Sales funnel optimization specialists are able to break down who potential customers are and what they are seeking. In doing so, they are able to define particular audience segmentations and build out more tailored prospect, lead, and customer acquisition methods. Understanding each of these segments allows teams to leverage automation and efficiently in areas such as CRM (Customer Relationship Management) and CDP (Customer Data Platform).
Personalize Lead Engagement
Sales funnel consultants also provide solutions to the biggest challenge in sales funnel optimization: personalization. Addressing the pain points, challenges, and needs of a customer is key to secure a sale with a high-value lead. And, by combining data collection, segmentation, content marketing, and more, you are able to stand out from all the other pitches that your lead may receive.
Align Sales Funnel to Sales Pipeline
Finally, companies often treat sales funnels and sales pipelines as two completely different sales vehicles, while really, they are completely connected. The combination makes it easier for customer-facing teams, such as sales, marketing, and customer experience, to work in synchrony, remove bottlenecks, and reduce friction across all sales activities. Knowing this, a sales funnel optimization specialist will certainly help align sales teams on just how connected the two frameworks are.
