What Do Market Launch Consultants Do?
Market launch consultants manage the entire market launch process from data gathering to post-launch analysis. They bring strong skills in market research and competitor analysis to understand customer motivations and trends and how current offerings are performing. They also analyze internal data like product features and definitions and distill this into a compelling value proposition pitch.
Market launch experts develop a market launch strategy that covers areas like message development, external and internal marketing, PR and advertising, and the documentation of a marketing plan. During the launch process, market launch specialists constitute a launch team, establish a launch budget and schedule, and define launch success metrics. After the market launch, they undertake a market launch review that analyzes success metrics like media mentions, social media traction, and purchasing patterns.
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