Marketing services store information about websites visited by users as well as other personal information in order to display personalized advertisements to them on the basis of this information. This type of service is a third-party service that generally requires consent. Users can object to marketing services in the banner settings at any time.
Analysis or performance services store information regarding user behavior on the website. The aim of data processing is to determine the main interests of users in order to optimize the content and functionality of the website – without storing personal information. Nevertheless, analytical services can be refused by users.
Functional Services store anonymized information such as usernames and language selection. Based on this information, functional services offer improved and personalized functions. Functional services are services that require consent and can be activated or deactivated by an opt-in or opt-out.